Valamar Riviera achieves 22% sales growth in the first six months

first_imgValamar Riviera has announced its business results for the first six months of this year.Sales revenues amounted to HRK 512 million, which is 22% more than in the same period last year. 1,9 million overnight stays were realized, or 30% more, and the average daily price increased by 8%, which means that Valamar achieved extremely high sales growth rates in the first half of the year for the second year in a row.Total revenues amounted to HRK 571 million and operating profit grew by 14% to HRK 90 million. The growth of revenues and operating profit is the result of continuous investments in increasing the competitiveness and raising the quality of facilities and services, the development of value-added destination products and the acquisition of Imperial Rab. “By 2020, Valamar plans to invest up to HRK 2 billion in repositioning its portfolio towards high-quality offers and services and to continue to achieve double-digit growth in operating profit on an annual basis. For 2018, we are preparing an investment cycle worth HRK 704 million to raise the quality of accommodation and the level of service. We want to be recognized as the most desirable employer in tourism and we will continue to invest in human resources with the aim of progressively raising wages and improving working conditions. We had two great years of business growth in the pre-season and I believe that by investing in product and employee development we will be able to maintain the positive business trend outside the main tourist season.”- said Željko Kukurin, President of the Management Board of Valamar Riviera.In June, the largest annual investment cycle of Valamar Riviera worth a little more than 900 million kuna was completed, most of which referred to two new resorts in Rabac – Family Life Bellevue Resort 4 * and Valamar Girandella Resort 4 * / 5 *. Investments also include further raising the quality of campsites towards the premium segment and a number of projects to raise the quality, operational efficiency and energy efficiency. A significant percentage increase in bookings of announced overnight stays by the end of the year with a very good acceptance of newly invested facilities indicates positive expectations for the business year, which will also contribute to growth in the first half and consolidation of Imperial Rab.New investment cycle in 2018 of HRK 704 millionIn 2018, Valamar plans to open the first Kinderhotel in its portfolio, Valamar Girandella Maro Resort 5 *, and complete the repositioning of Rabac as a leading holiday destination for guests with higher purchasing power. The investment in Valamar Pinia Family Suites in Poreč will also bring a new luxury hotel for a family vacation. Also, the investment plan for 2018 is to continue the strategy of intensive investment in the premium camping segment, in Valamar’s camps in Istria and Krk. In Dubrovnik, the focus is on investments in additional facilities of the Valamar Argosy Hotel, and a number of other investment projects in tourist facilities, facilities for guests and accommodation for seasonal employees are also planned.last_img

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